We do the groundwork.
You get the meeting.
Groundwork uses real-world commercial intelligence to find the businesses most likely to become your customers — then gets you in front of the right decision-maker.
Built for teams selling high-value B2B products and services.
Target Criteria
Commercial Intelligence
Site concentration + footprint
Energy intensity per site
Asset upgrade potential
Infrastructure readiness
Assessment
Assessing procurement likelihood...
Mapping operational demand...
Evaluating commercial viability...
The Problem
Most outbound starts with a list. It should start with intelligence.
B2B sales should not be a volume game. The intelligence exists, the right businesses are identifiable, and the deal value is significant. Yet most teams still dilute their brand through low-quality leads, broad targeting and guesswork.
You’re targeting the wrong companies.
Generic lists don’t filter for operational fit.
You arrive too early — or too late.
Without intelligence, there’s no way to know when a company is ready to buy.
Your message lands
cold.
Without real context, outreach becomes generic.
How It Works
From criteria to meeting in three steps.
Groundwork takes your target profile and runs it against real-world intelligence to find businesses that are ready to buy.
Step 01 — Define
Groundwork uses your commercial identity to define what a good prospect looks like, turning it into specific targeting criteria across size, age, geography and other relevant metrics.
Step 01 — Define
We define your ideal customer profile.
Groundwork uses your commercial identity to define what a good prospect looks like, turning it into specific targeting criteria across size, age, geography and other relevant metrics.
Step 02 — Analyse
Using the Groundwork Intelligence Engine, we match hundreds of real-world commercial and operational data points against those criteria to identify the businesses most likely to engage.
Step 02 — Analyse
Groundwork evaluates the market at scale.
Using the Groundwork Intelligence Engine, we match hundreds of real-world commercial and operational data points against those criteria to identify the businesses most likely to engage.
Step 03 — Engage
Groundwork identifies the right companies, engages the relevant decision-makers and qualifies interest before handing the opportunity to your team. Your first conversation starts with a stakeholder who understands the relevance to their business and wants the discussion.
Step 03 — Engage
You receive a warm buyer, ready to meet.
Groundwork identifies the right companies, engages the relevant decision-makers and qualifies interest before handing the opportunity to your team. Your first conversation starts with a stakeholder who understands the relevance to their business and wants the discussion.
Sample Output
This is what a Groundwork output looks like.
Groundwork does not just identify a likely buyer — it qualifies the fit, runs the outreach, and delivers a prospect who already understands the product and is open to a further conversation.
The result is a warm, meeting-ready buyer rather than a cold lead.
Company Profile
Intelligence Summary
Estimated electricity demand of 8–12MW peak
On Eskom time-of-use industrial tariff
Exposed to recent tariff increases
Site layout suitable for rooftop solar
No current renewable energy procurement identified
Fit Assessment
Why —High electricity demand, tariff exposure and suitable rooftop conditions create a clear energy-cost reduction opportunity.
Handover Note
Decision-maker contacted.
Interest in reducing electricity costs confirmed.
Meeting confirmed.
Every Groundwork output follows this structure. The sector, commercial intelligence and rationale change.
The quality of reasoning does not.
Why It’s Different
This is not a leads list. It is not a data scraper. It is not mass outbound.
Groundwork is a buyer intelligence system. The difference is not the data — it is the reasoning applied to it.
Selection
96.3%
of discovered companies never reached outreach
Only 3.7% progressed to outreach.
Response speed
77%
of first human replies arrived within six hours
Cumulative share of first human replies.
Meeting output
Median 4
calendar-confirmed meetings per active client-month
4 confirmed meetings in the median client-month
10 of 12 active client-months produced at least three confirmed meetings.
Groundwork operating data, 22 April – 30 September 2026, 6 live client databases. Observed results, not a guarantee. Methodology and limitations
Bulk contact databases filtered by basic company criteria.
Bulk prospecting driven by scraped data and generic sequences.
Raw company data without qualification, context or commercial rationale.
Outsourced activity measured by calls, emails and contact volume.
Businesses identified because real commercial and operational data matches your specific targeting criteria.
Each opportunity includes the commercial context, fit rationale and intelligence behind why the business was selected.
Groundwork evaluates the data points that matter in your market — from operating characteristics and company profile to infrastructure, growth and commercial activity.
Groundwork identifies the right decision-maker, runs the outreach and qualifies interest before handover. Your first conversation starts with someone who understands the relevance and wants the discussion.
Who It’s For
Built for B2B teams selling high-value products and services.
Groundwork is most effective when buying decisions depend on operational fit, customer profile, or growth intelligence — not just budget or company size.
Selling energy solutions to large consumers.
Solar, wheeling, load management and energy optimisation for businesses with significant electricity exposure.
Selling into factories, processors and plant operators.
Equipment, infrastructure, operational technology and services where site characteristics and operating conditions determine fit.
Selling complex technical solutions into asset-heavy businesses.
Engineering, water, infrastructure and project-based services where operational need and project conditions drive buying decisions.
Selling software into established businesses.
Platforms, automation and business systems where operational complexity, growth or process gaps create a clear use case.
Selling into payment infrastructure and financial platforms.
Solutions for companies expanding payment capabilities, entering new markets or building new commercial infrastructure.
Selling into multi-site property portfolios.
Solutions for property groups, retail centres, office parks and industrial portfolios where asset scale and infrastructure readiness matter.
Selling into transport, warehousing and distribution businesses.
Technology, infrastructure and services where fleet size, network complexity and operational volume create demand.
Selling high-value services into established businesses.
Advisory, staffing, managed services and specialist B2B offerings where company profile and commercial need determine fit.
Selling into hospitals, clinics and healthcare groups.
Systems, equipment and services where facility footprint, patient volume and compliance requirements determine fit.
Selling into retail groups and online sellers.
Solutions for businesses coordinating stores, channels, inventory and fulfilment where scale and transaction volume drive demand.
Selling into network operators and service providers.
Infrastructure, platforms and managed services where coverage, customer base and service complexity create the requirement.
Selling into mines, quarries and resource operations.
Equipment, services and technology where site conditions, extraction volume and operating requirements determine fit.
Selling into commercial farming and agri-processing.
Infrastructure, equipment and services where production scale, seasonality and processing capacity drive buying decisions.
Selling into hotels, lodges and hospitality groups.
Solutions for multi-property operators where occupancy, guest experience and site running costs shape investment.
Selling into dealer groups, fleets and workshops.
Products, systems and services where branch network, vehicle volume and aftersales activity determine fit.
Selling into broadcasters, publishers and content businesses.
Platforms, infrastructure and services where audience scale, distribution and production activity create demand.
Selling into schools, colleges and training providers.
Systems, infrastructure and services where campus footprint, enrolment and administrative load determine fit.
Selling into municipalities, agencies and state entities.
Infrastructure, technology and services where public mandate, procurement process and service delivery obligations apply.
Not in one of these categories? No problem. Groundwork works wherever buying decisions depend on commercial or operational fit.
Get Started
See what Groundwork finds for your target market.
Send us your target profile. We’ll show you exactly what a warmed, meeting-ready buyer looks like for your specific sector and region — before any commitment.
Have a question? Get in touch →