How It Works
From criteria to meeting.
Groundwork takes your target profile and runs it against real-world intelligence to find businesses that are ready to buy. Three stages lead to one outcome: a qualified opportunity with a decision-maker who wants the conversation.
Step 01
Define: what a good prospect looks like.
Groundwork uses your commercial identity to define what a good prospect looks like, turning it into specific targeting criteria across size, age, geography and other relevant metrics.
That definition covers more than a sector. It includes:
- The kind of company that buys what you sell, and the kind that never will
- The operational details that make your offer relevant
- The situations that create a reason to act now
- The roles that own the decision
Step 02
Analyse: the market, evaluated at scale.
Using the Groundwork Intelligence Engine, Groundwork matches hundreds of real-world commercial and operational data points against those criteria to identify the businesses most likely to engage.
Each company is judged on its own evidence. Profile fit alone does not qualify it; there has to be a commercial reason to engage. Why fit and reason are different.
Step 03
Engage: the right decision-maker, the right reason.
Groundwork identifies the right companies, engages the relevant decision-makers and qualifies interest before handing the opportunity to your team. Outreach is written around what Groundwork found about that company, not a generic sequence.
Outcome
A qualified opportunity, ready to meet.
Your first conversation starts with a stakeholder who understands the relevance to their business and wants the discussion. The opportunity arrives with its intelligence brief, so your team knows why the company was chosen before the meeting begins.
In the data
The same process, measured.
Across 6 live mandates, 22 April – 30 September 2026. Each stage is narrower than the one before it, by design.
- Discover
- 171 599
- companies discovered
- Qualify
- 96.3%
- did not reach outreach; 6 264 were promoted for it
- Engage
- 8 622
- first-touch sequences
- Respond
- 364
- human first replies
- Convert
- 54
- calendar-confirmed meetings attributable to a first touch
Groundwork operating data, 22 April – 30 September 2026, 6 live client databases. Meetings are counted only when confirmed in the calendar. Methodology and limitations
Sample output
Every opportunity comes with its brief.
An illustrative brief. The sector, commercial intelligence and rationale change; the quality of reasoning does not.
Company Profile
Intelligence Summary
Multi-site national operation
High daily POD volume
Customer billing dependent on completed delivery records
Multiple operational handoffs between drivers, depots and finance
Significant working-capital exposure between delivery and invoicing
Fit Assessment
Why —Operational complexity and billing dependencies create a clear workflow and cashflow improvement opportunity.
Handover Note
Decision-maker contacted.
Commercial use case explained.
Interest qualified.
Meeting confirmed.
Getting started
What Groundwork needs from you.
A sample starts with a short brief about your business:
- What you sell, and who you sell it to
- Your typical customer or contract value
- Your primary market
- Whether customers already buy the offering successfully
Groundwork uses it to show you what a qualified, meeting-ready buyer looks like for your sector and region, before any commitment.
Keep reading
Related
- Buyer intelligence →
What it is, and what it is not.
- Business development →
What Groundwork takes on, and what you receive.
- Industries →
The intelligence that matters in each market.
- Pricing →
Three ways to begin the same engagement.
Get Started
See what Groundwork finds for your target market.
Send us your target profile. We’ll show you exactly what a warmed, meeting-ready buyer looks like for your specific sector and region — before any commitment.
Have a question? Get in touch →