Professional Services
Buyer intelligence for professional services.
High-value services are bought at moments: growth, change, a new obligation or a new leader. Groundwork identifies the businesses that are in one.
Who it's for
Who Groundwork works with in professional services.
Groundwork works with advisory firms, staffing and workforce providers, managed-service providers and specialist B2B service businesses selling into established companies.
Groundwork defines what a good prospect looks like for your offer, evaluates the market against that definition, engages the relevant decision-maker and hands you a qualified opportunity. You take the meeting. What buyer intelligence means.
Prospects
The companies Groundwork can identify.
- Growing businesses whose functions have not kept pace with their size
- Groups completing acquisitions or consolidating entities
- Companies adjusting to regulatory or reporting change
- Organisations with new executive leadership
- Multi-branch businesses standardising how they operate
Intelligence
The commercial and operational data that matters.
Sector and company size describe a market. These are the details that separate one company in it from the next.
Company profile
Change events
Leadership changes
Regulatory exposure
Growth indicators
Relevance
What makes one prospect more relevant than another.
- Its situation creates the need, not just its size or sector.
- The need has a trigger and a timeframe.
- The decision sits with an executive you can reach.
- It is established enough for a high-value engagement to make commercial sense.
Target Criteria
Illustrative criteria. Every engagement defines its own.
Sample output
An illustrative intelligence brief.
Every Groundwork opportunity arrives with the reasoning behind it: who the company is, what Groundwork found, how strong the fit is and why. The company below is illustrative; the structure is the one every client receives.
Fit is a judgement, not a score. Why is one sentence that follows from the intelligence above it.
Company Profile
Intelligence Summary
Two acquisitions completed in the past 18 months
Newly appointed group financial director
Separate finance and reporting processes across entities
Hiring for group reporting and systems roles
Consolidated reporting now required across the group
Fit Assessment
Why —Recent acquisitions and a new financial director create a clear, time-bound need to consolidate finance and reporting across the group.
Handover Note
Group financial director contacted.
Consolidation priorities discussed.
Interest qualified.
Meeting confirmed.
Keep reading
Related
- How Groundwork works →
Define, analyse, engage: from criteria to a qualified meeting.
- Buyer intelligence →
Why fit alone is not a reason to engage.
- Retail & E-commerce →
Groundwork identifies the retail groups and online sellers where scale, channel complexity, growth and operating structure create a credible reason for your solution to matter..
- Energy & Utilities →
For companies selling energy solutions to large consumers, the best prospects are not the biggest names.
Get Started
See what Groundwork finds for your target market.
Send us your target profile. We’ll show you exactly what a warmed, meeting-ready buyer looks like for your specific sector and region — before any commitment.
Have a question? Get in touch →