Energy & Utilities
Buyer intelligence for energy and utilities.
For companies selling energy solutions to large consumers, the best prospects are not the biggest names. They are the businesses whose load, tariff and sites make the case now.
Who it's for
Who Groundwork works with in energy & utilities.
Groundwork works with businesses selling solar, wheeling, battery storage, load management and energy optimisation to organisations with significant electricity exposure.
Groundwork defines what a good prospect looks like for your offer, evaluates the market against that definition, engages the relevant decision-maker and hands you a qualified opportunity. You take the meeting. What buyer intelligence means.
Prospects
The companies Groundwork can identify.
- Manufacturers and processors running daytime production loads
- Cold-chain, food and beverage operations with continuous refrigeration demand
- Multi-site retail, property and logistics portfolios
- Commercial agriculture and agri-processing with pumping and cold storage
- Mining and resource operations with heavy on-site consumption
Intelligence
The commercial and operational data that matters.
Sector and company size describe a market. These are the details that separate one company in it from the next.
Demand profile
Tariff position
Site control
Roof and land
Existing generation
Expansion activity
Relevance
What makes one prospect more relevant than another.
- It controls its own facility, so an on-site decision is its to make.
- Its consumption is concentrated in daylight hours, where solar has the most to offset.
- It is exposed to tariff increases and has no renewable procurement in place.
- A finance or operations executive owns the energy line and can be reached.
Target Criteria
Illustrative criteria. Every engagement defines its own.
Sample output
An illustrative intelligence brief.
Every Groundwork opportunity arrives with the reasoning behind it: who the company is, what Groundwork found, how strong the fit is and why. The company below is illustrative; the structure is the one every client receives.
Fit is a judgement, not a score. Why is one sentence that follows from the intelligence above it.
Company Profile
Intelligence Summary
Estimated electricity demand of 8–12MW peak
On Eskom time-of-use industrial tariff
Exposed to recent tariff increases
Site layout suitable for rooftop solar
No current renewable energy procurement identified
Fit Assessment
Why —High electricity demand, tariff exposure and suitable rooftop conditions create a clear energy-cost reduction opportunity.
Handover Note
Decision-maker contacted.
Interest in reducing electricity costs confirmed.
Meeting confirmed.
Keep reading
Related
- How Groundwork works →
Define, analyse, engage: from criteria to a qualified meeting.
- Buyer intelligence →
Why fit alone is not a reason to engage.
- Industrial & Manufacturing →
Selling into factories, processors and plant operators depends on what happens on the floor.
- Engineering & Infrastructure →
Complex technical solutions are bought when operational need and project conditions line up.
Get Started
See what Groundwork finds for your target market.
Send us your target profile. We’ll show you exactly what a warmed, meeting-ready buyer looks like for your specific sector and region — before any commitment.
Have a question? Get in touch →