Technology & SaaS
Buyer intelligence for technology and SaaS.
Software is easiest to sell to a business that has already outgrown the way it works. Groundwork finds the companies where that is visible from the outside.
Who it's for
Who Groundwork works with in technology & saas.
Groundwork works with software, platform, automation and business-systems companies selling into established businesses, including technology companies selling to other platforms.
Groundwork defines what a good prospect looks like for your offer, evaluates the market against that definition, engages the relevant decision-maker and hands you a qualified opportunity. You take the meeting. What buyer intelligence means.
Prospects
The companies Groundwork can identify.
- Multi-branch businesses coordinating operations and billing across sites
- Companies whose revenue depends on accurate operational records
- Growing businesses running on fragmented or manual systems
- Platforms expanding into new merchant, customer or geographic segments
- Organisations investing in new operating or customer systems
Intelligence
The commercial and operational data that matters.
Sector and company size describe a market. These are the details that separate one company in it from the next.
Operational complexity
Revenue dependencies
Growth activity
Hiring patterns
Product signals
Relevance
What makes one prospect more relevant than another.
- Its operating model creates the exact problem your product solves.
- Growth is adding volume faster than its current systems can absorb.
- The cost of the problem shows up in revenue or cashflow, not only in effort.
- A commercial or technology executive with budget can be identified.
Target Criteria
Illustrative criteria. Every engagement defines its own.
Sample output
An illustrative intelligence brief.
Every Groundwork opportunity arrives with the reasoning behind it: who the company is, what Groundwork found, how strong the fit is and why. The company below is illustrative; the structure is the one every client receives.
Fit is a judgement, not a score. Why is one sentence that follows from the intelligence above it.
Company Profile
Intelligence Summary
Limited payment methods vs competitors
Expanding into enterprise merchant segment
Hiring for partnerships and integrations roles
Developer-first product with public API
Recent checkout capability updates
Fit Assessment
Why —Payment-method gaps, enterprise expansion and integration hiring create a clear case for broader merchant coverage.
Handover Note
Decision-maker contacted.
Interest in broader merchant payment coverage confirmed.
Meeting confirmed.
Keep reading
Related
- How Groundwork works →
Define, analyse, engage: from criteria to a qualified meeting.
- Buyer intelligence →
Why fit alone is not a reason to engage.
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Get Started
See what Groundwork finds for your target market.
Send us your target profile. We’ll show you exactly what a warmed, meeting-ready buyer looks like for your specific sector and region — before any commitment.
Have a question? Get in touch →